Kellogg World Alumni Magazine Spring 2006Kellogg School of Management
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Faculty thought leaders
Faculty Research: Angela Lee, Marketing
Faculty Research: David Austen-Smith, MEDS
Alumni Profile: Tom Wilson '80
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Faculty thought leaders

  James Anderson
  James C. Anderson
  Leemore Dafny
  Leemore Dafny

William L. Ford Distinguished Professor of Marketing and Wholesale Distribution James C. Anderson co-authored "Customer Value Propositions in Business Markets" — published in the March issue of Harvard Business Review — with James A. Narus and Wouter van Rossum. This is Anderson's fifth HBR article.

Leemore Dafny, assistant professor of management and strategy, published "How do hospitals respond to price changes?" in the December issue of American Economic Review. This study finds that hospitals respond to price increases primarily by "upcoding patients to more lucrative diagnosis codes, rather than by soliciting additional patients with lucrative diagnoses or performing additional well-compensated procedures."

The Thomson Scientific newsletter, Science Watch, recently named Michael Ludwig Nemmers Distinguished Professor of Strategy and Organization Ranjay Gulati the fifth-most-cited author of the past 10 years, based on citations to papers published during that time in Thomson-indexed journals of economics and business.

Mark Jeffery  
Mark Jeffery  
Mark Jeffery, clinical associate professor of technology in the Kellogg Center for Research on Technology and Innovation, recently co-authored "On the Valuation of Multi-Stage IT Investments Embedding Nested (Compound) Real Options" with Michel Benaroch and Sandeep Shah. The essay will appear in the fall 2006 Journal of Management Information Systems. Jeffery's research on IT application portfolio management was also featured in the January issue of CFO magazine and the March issue of BizEd magazine. His current research includes a survey of marketing executives on the topic of strategic marketing ROI: myth versus reality. Interested alumni can complete the survey online. Participants will receive a free benchmarking report.

Donald P. Jacobs Scholar of Marketing Ithai Stern recently co-authored "The other pathway to the boardroom: How interpersonal influence behavior can substitute for elite credentials and demographic majority status in gaining access to board appointments" (co-authored with James D. Westphal). The article has been accepted for publication in Administrative Science.

J. Jay Gerber Distinguished Professor of Dispute Resolutions and Organizations Leigh Thompson recently published the chapter "Negotiations Theory and Research" in Frontiers of Social Psychology. She and co-author Hoon-Seok Choi also published the text Creativity and Innovation in Organizations.

Brian Uzzi  
Brian Uzzi  
Walter Scott  
Walter Scott  
Professor of Management and Organizations Brian Uzzi and Shannon Dunlap published "How to Build Your Network" in the December issue of Harvard Business Review. The article articulated strategies that executives, leaders and entrepreneurs can use to enhance their networking skills.

In a Jan. 23 Chicago Sun-Times article, Walter Scott, professor of management, commented on low numbers of female executives in Chicago's 50 largest public companies. Said Scott: "Men should be thinking that if we're successful in bringing in top talent, we'll run rings around our competitors," explaining diversity as an imperative strategy. Further, he said women need to insist upon the tools, assignments and mentorship required to reach CEO level.

Mohanbir S. Sawhney, the McCormick Tribune Professor of Technology, was interviewed for the Jan. 30 issue of BusinessWeek. On outsourcing and the challenges it poses for business leaders, Sawhney said: "One of our tasks in business schools is to train people to manage the virtual, globally distributed corporation. How do you manage employees you can't even see?"

Dean Dipak C. Jain's perspective contributed to the Feb. 2 edition of The Economist. On Kraft's restructuring to increase profit margins, Jain explained why incremental improvement may not be enough to convince consumers to pay more for Kraft's products when generic rivals' cost less. "Pricing is transparent, value is opaque," said Jain. He also explained higher risks, such as offering new products like organic or ethnic food, might have more potential benefit for Kraft.

Kotler stamp  
Financial Times ranked Philip Kotler, the SC Johnson & Son Distinguished Professor of International Marketing, among the top leaders in the world of business. Kotler, the only academic named, appeared at No. 4 on the annual list, published in November. Kotler's image also recently appeared on a postage stamp in Indonesia.
Indonesia gives Professor Kotler its seal of approval.  

Clinical Associate Professor of Marketing Tim Calkins recently was featured on CNBC's "Squawk Box." Calkins explained how the Kellogg School's Super Bowl advertising review panel of 35 students rated Super Bowl commercials based on breakthrough, branding, likeability, and persuasiveness. Dove and pulled in the highest marks.

  Shane Greenstein
  Shane Greenstein
For the Feb. 10 edition of Investor's Business Daily, Shane Greenstein, the Elinor and H. Wendell Hobbs Distinguished Professor of Management and Strategy, discussed advantages of entering a market directly after the prime mover. Greenstein noted a distinction between first movers and early movers, explaining the latter are fast followers. Early movers can establish customer loyalty, alliances with other firms, cost efficiencies and other advantages that can be difficult to beat, he said.

John L. Ward, clinical professor of family enterprise and co-director of The Center for Family Enterprise, was interviewed for a Feb. 19 article in The New York Times focusing on the perils of family-owned corporations. According to Ward, only about half of all family businesses make it to a second generation of ownership, with some media companies faring better. "In terms of family members, it's very easy for them to be attracted to the company," he said. "It's not like making widgets."

In a Feb. 19 Chicago Tribune article about the legal battle over the BlackBerry messaging system, James Conley, clinical professor of technology, offered his perspective on technology patents and litigation. "If you're going to get into the patent game, you better be ready for litigation," Conley said. "The Wright brothers, they sued the hell out of everybody."

Therese McGuire  
Therese J. McGuire  
Therese J. McGuire, professor and chair of management and strategy, provided insight for The Economist in its Feb. 23 issue. McGuire addressed strategies of gubernatorial state tax spending. She said Illinois Governor Rod Blagojevich has been able to increase spending while offering tax breaks in part through a series of "Band-Aids or one shot deals." Among those: counting future pension savings as current revenues, tapping into the state's highway fund and drawing from Illinois' tobacco settlement money.

Associated Press on Feb. 28 offered findings from the research of David S. Dranove, the Walter J. McNerney Distinguished Professor of Health Industry Management. Dranove (with Michael L. Millenson) contested a 2005 study indicating nearly half of all personal bankruptcies are the result of costly illnesses. Dranove and Millenson reported 17 percent of bankruptcies are due in part to illness-related expenses.

The New York Times quoted Tom Lys, the Gary A. Rosenberg Professor of Real Estate Management, in a March 1 article on the advantages of a down market for real estate sellers and buyers. Said Lys: "It's a funny thing. You're poorer but the thing you really want has gotten cheaper."

©2002 Kellogg School of Management, Northwestern University