Kellogg World Alumni Magazine, Spring 2004Kellogg School of Management
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Kellogg School conferences bring together experts, spark innovation and showcase academic excellence

Each year, conferences at the Kellogg School give Kellogg students practical outlets to develop their leadership skills. At the same time, these meticulously planned events bring together business experts from around the world to discuss innovation and strategy in a variety of arenas --- from marketing to real estate to private equity.

The conferences are one way for the Kellogg School community to share its thought leadership with others, while providing an excellent forum for researchers, practitioners and MBA students to network with each other.

Here are a few highlights from recent Kellogg School conferences. View select conference speaker videos at Kellogg World: Interact.

Kellogg guest speaker Gil Diaz  

Latin American Business Conference: Minister of Finance and Public Credit for Mexico Gil Diaz was a featured speaker at the Latin American Business Conference in February. Prominent speakers Jorge Uribe, vice president of Procter & Gamble Latin America, and Alonso Martinez, senior vice president at Booz Allen Hamilton, also shared their perspectives on doing business in the region.

Video coverage of Gil Iiaz's Keynote Address is available.

Kellogg guest speaker  Linda Wolf  

Marketing Conference: Linda Wolf, chairman and CEO of Leo Burnett Worldwide, explored the cutting edge of brand building during her keynote address at the 2004 Marketing Conference, "Marketing Breakthroughs: What's New and What's Next." In addition to Wolf, speakers at the student-organized January event included Mark Addicks, chief marketing officer for General Mills, and Chicago restaurateur Charlie Trotter.

Video coverage of Linda Wolf's Keynote Address is available.

© Nathan Mandell    

Kellogg guest speaker  Steve Bennett
© Nathan Mandell


Digital Frontier Conference: Keynote speaker Steve Bennett, president and CEO of Intuit, discussed the importance of customer-driven innovation and leadership during his address at the tenth annual Digital Frontier Conference in January. Other conference speakers included James Shanks, executive vice president of CDW, and Dan Sheeran, senior vice president of marketing for RealNetworks. Kellogg School Professors Mark Jeffery and Mohanbir Sawhney also shared insights from their technology research, including their survey of 130 top CIOs who described how their firms invest in information technology.

Video coverage of Steve Bennett is available, including the Presentation (42 minutes) and Question & Answer (22 minutes).

Kellogg guest speaker  Michael Moskow   Real Estate Conference: Michael Moskow, president of the Federal Reserve Bank of Chicago, spoke to participants at the school's Nov. 5 Real Estate Conference. Themed "Property Markets in the New Millennium --- Investing in Uncertain Times," the conference focused on the tumult in capital markets and the economy over the past five years, analyzing the growing disconnect between real estate pricing and operating performance.
© Nathan Mandell    
Kellogg guest speaker and alum Carole Brown  
© Mary Hanlon  
Black Management Conference: Carole Brown '89, senior vice president at Lehman Brothers and Chicago Transit Authority Board chairman, addressed participants at the Black Management Conference, held in February at the James L. Allen Center. Brown challenged conference participants to leave their communities stronger than they found them. With its theme, "Leaving a Legacy, Enjoying the Journey," conference speakers such as Barack Obama, democratic candidate for the U.S. Senate and current Illinois state senator for the 13th district, and John Rogers, founder, chairman and CEO of Ariel Capital Management, also delivered keynote addresses inspiring MBA students to apply their leadership skills in the nonprofit sector.
©2002 Kellogg School of Management, Northwestern University