Kellogg World Alumni Magazine, Spring 2003Kellogg School of Management
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Profs. Greg Carpenter and James Anderson and Dean Jain
Profs. Gregory Carpenter and James Anderson (left and center) join Dean Dipak C. Jain in bringing Kellogg thought leadership to European alumni this year.

Kellogg Exec Ed tours Europe
Kellogg thought leaders bring intensive seminars to Europe

by Matt Golosinski

In May and September, some of the most senior Kellogg School faculty will travel to Europe to lead intensive three-day seminars exploring the fundamentals and cutting-edge developments in the world of business-to-business marketing.

As part of the Kellogg Executive Education Program’s marketing and sales curriculum, “Kellogg on Business Marketing” will bring Kellogg scholars to Frankfurt, London and Paris. The faculty will create a dynamic learning environment designed for senior executives interested in transforming their business with the latest marketing insights.

Kellogg School Dean and the Sandy and Morton Goldman Distinguished Professor of Entrepreneurial Studies Dipak C. Jain will join Kellogg colleagues Gregory Carpenter, the James Farley/Booz Allen Hamilton Professor of Marketing Strategy, and James C. Anderson, the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, to present a variety of case studies, discussions and exercises that promise to enhance participants’ marketing strategy analysis skills and understanding of value in business markets.

“In any economy, but especially in today’s downturn, extracting the maximum value from your marketing strategy is imperative,” said Dean Jain. “We are pleased to offer our Executive Education participants the latest learnings to help them build and sustain their brands, build customer value models and better segment, target and position in business markets. Unlocking the value of these strategies differentiates the market leaders from their less successful peers.”

One of the special strengths of the Kellogg School Executive Education curriculum is its emphasis on powerful frameworks with which business leaders can make real-world decisions that impact the success of their firms. Blending theory and practice, the Kellogg Executive Education experience guarantees participants an engaging and intellectually challenging opportunity. Rooted in more than a half-century of excellence, Executive Education at Kellogg is the leading curriculum of its kind.

“Kellogg on Business Marketing” will be offered May 14-16 in Frankfurt, May 19-21 in London, Sept. 17-19 in Paris and Sept. 22-24 in London. To learn more about this program, please visit the Executive Education Web site, or call 847-467-7000.

©2002 Kellogg School of Management, Northwestern University