© Nathan Mandell
hosts ESPN CFO
Driessen, chief financial officer of ESPN Inc. (pictured center
with TMP students Teri Lenth, left, and Trang Tran), presented
her leadership and management insights to students from The
Managers' Program (TMP) at the Kellogg School in February.
With six domestic networks reaching more than 87 million U.S.
homes, ESPN is the country's leading cable sports broadcaster.
Driessen discussed how ESPN is using technology, focus groups
and new programming (stay tuned for ESPN-produced reality
television) to maintain its dominant position. She said ESPN
dissects each minute of its flagship program "SportsCenter"
to determine what appeals to viewers. TMP's
Women's Business Association sponsored Driessen's discussion
at 340 E. Superior on the Kellogg School's Chicago campus.