Kellogg World Alumni Magazine, Spring 2003Kellogg School of Management
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Japan

Members of the Kellogg Alumni Club of Japan have generously volunteered their time over the last 18 months to translate textbooks written by Kellogg School faculty. The two most recent translations are Customer Equity: Building and Managing Relationships as Valuable Assets, co-authored by Prof. Robert Blattberg, and Economics of Strategy, co-edited by Profs. David Besanko and David Dranove. The alumni club’s goal is to disseminate Kellogg School thought leadership more widely in Asia. Previous translations include Kellogg on Marketing, an anthology with contributions from the entire Kellogg marketing faculty.


©2002 Kellogg School of Management, Northwestern University