Case Number: 5-205-251, Year Published: 2006
HBS Number: KEL177
Market Segmentation, Marketing Strategy, Post-Acquisition Integration, Branding, Human Resources Management, Competitive Strategy
The case describes how UPS created UPS Supply Chain Solutions, an entirely new business, with carefully selected target market segments for which unique and extensive value offerings were designed. To build this business UPS made numerous acquisitions and subsequently successfully resolved post-acquisition integration challenges in compensation, information systems, personnel policies, and organizational culture.
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