Case Number: 5-107-001(B), Year Published: 2007
HBS Number: KEL286
Crisis Management, Reputation Management, CEO Decision-making
After the company’s first aviation fatality, Southwest Airlines' CEO is faced with new and difficulty decisions. The alacrity and compassion that characterized the company’s response serves as a paradigm for any organization facing a future crisis situation.
Taken together, the cases address the following teaching objectives:
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