Case Detail

Case Summary

AstraZeneca, Prilosec, and Nexium: Case Supplement

Case Number: 5-404-753, Year Published: 2006

HBS Number: KEL335

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Authors: James Gerard ConleyRobert C. Wolcott; Eric Wong

Abstract

Use with Case #5-404-752 (KEL334).

Number of Pages: 11

Extended Case Information

Teaching Areas: Management, Strategy

Geographic: Global

Industry: Pharmaceuticals

Organization Name: AstraZeneca

Organization Size: Large

Decision Maker Position: CEO

Decision Maker Gender: Male

Year of Case: 2001