Case Number: 5-408-753, Year Published: 2008
HBS Number: KEL406
Family Business, Ownership, Succession, Cousin Groups
A successful third-generation family business explores whether or not to continue in business as a family into the fourth generation. If they do decide to move forward as a family business, how can they cultivate knowledge and interest among the forty-plus fourth-generation family members.
The reasons behind perpetuating a family business are as important to consider as how to accomplish this goal. This case is designed to provoke students to reflect on their own intentions and motivations for their own family businesses.
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