Case Number: 5-403-755(B), Year Published: 2003, Revision Date: May 12, 2011
HBS Number: KEL049
Strategy, Crisis Management, Public Relations, Market Recovery, Business Strategy, Leadership, Corporate Communications
The case describes in detail Mercedes's management approach to the moose-test crisis. It discusses strategic and organizational issues as well as specific challenges in corporate communications, the management of difficult technical and logistical challenges and leading under crisis conditions.Spanish translation available.
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