Case Detail

Case Summary

A1 Steak Sauce: Lawry's Defense

Case Number: 5-104-045, Year Published: 2004, Revision Date: June 04, 2009

HBS Number: KEL010

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Key Concepts

Defensive Strategy, New Product Strategy, Competitive Strategy

Abstract

In this case, Chuck Smith, senior brand manager of A1 Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine if A1 should defend its business, and if so, what A1 should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.

Number of Pages: 8

Extended Case Information

Teaching Areas: Marketing, Strategy

Teaching Note Available: Yes

Geographic: US

Industry: Food

Organization Name: Kraft Foods

Organization Department: Marketing

Organization Size: Large

Decision Maker Position: Senior Brand Manager

Decision Maker Gender: Male

Year of Case: 2003