Case Number: 5-104-045, Year Published: 2004, Revision Date: June 04, 2009
HBS Number: KEL010
Defensive Strategy, New Product Strategy, Competitive Strategy
In this case, Chuck Smith, senior brand manager of A1 Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine if A1 should defend its business, and if so, what A1 should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.
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