Case Number: 5-110-008, Year Published: 2011
HBS Number: KEL548
Social Media, Social Media Marketing, Word of Mouth Marketing, Viral Marketing
Lessons on how to measure and leverage social media marketing from studying the case of the Resident Evil 5 Kijuju Campaign, utilizing technology from Meteor Solutions to track word of mouth.
How to measure the value and fully leverage social media marketing including key success factors, challenges, metrics and implications for future campaigns and other industries.
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