Case Detail

Case Summary

Corning, Inc: 1999

Case Number: 5-403-753, Year Published: 2003

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Authors: David Besanko

Key Concepts

Economics, Competitive Strategy

Abstract

In 1999 the market for optical fiber was white hot. Several large manufacturers of optical fiber, including Corning, Inc., were considering significant expansions in their production capacity. This case presents the capacity expansion problem from the perspective of Corning, Inc. Students can explore how market fundamentals and strategic considerations shape a firm’s incentives to undertake a major expansion of capacity. Note: the use of this case is restricted to classes at the Kellogg School of Management.

Number of Pages: 14

Extended Case Information

Teaching Areas: Economics

Geographic: North America

Industry: Optical Fiber

Organization Name: Corning, Inc.

Organization Department: Management

Organization Size: Large

Decision Maker Position: President / COO

Decision Maker Gender: Male

Year of Case: 1999