Case Number: 5-403-752(B), Year Published: 2003
HBS Number: KEL061
Resolution, Education Industry, Media, Government Relations, Business and Politics
The case focuses on the lobbying and political efforts of United Learning executives to ensure their new program, unitedstreaming(tm) would be successful. Recognizing a similar political climate that ultimately excluded previous United Learning products, the company used proactive research and legislative contacts to help set unitedstreaming as a standard in Internet-based media education materials.
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