Case Detail

Case Summary

Key Concepts

Resolution, Education Industry, Media, Government Relations, Business and Politics

Abstract

The case focuses on the lobbying and political efforts of United Learning executives to ensure their new program, unitedstreaming(tm) would be successful. Recognizing a similar political climate that ultimately excluded previous United Learning products, the company used proactive research and legislative contacts to help set unitedstreaming as a standard in Internet-based media education materials.

Learning Objectives

• Refine the ability to analyze a regulation-focused nonmarket strategy with regard to company objectives and resources
• Develop larger-scale integrated strategies to exploit a competitive advantage and/or anticipate and react to market and nonmarket competition from established rivals

Number of Pages: 17

Extended Case Information

Teaching Areas: Management, Marketing, Strategy, Technology, Non Profit

Teaching Note Available: Yes

Geographic: United States

Industry: Educational media publishing/distribution

Organization Name: United Learning

Organization Department: Management

Organization Size: Small

Decision Maker Position: Vice President

Decision Maker Gender: Male

Year of Case: 2002