Kellogg Brand and Logo Usage Policy
The Kellogg School of Management has a long‐standing policy of protecting the symbols that are
associated with its name and reputation. This policy provides the Kellogg School with a formal means to
protect the use of its name and marks, to promote the image of the Kellogg School to the public as well
as to the academic community, and to ensure that the Kellogg School shares in the benefits derived
from commercial use of its marks. Click here to read the full Kellogg Brand and Logo Usage Policy.

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Requesting the Logo
The official Kellogg School of Management logo is made available for authorized uses only. To request the logo, contact Carol Forsythe specifying the intended use, image size, color requirements and the designer's computer platform and email address. The logo will be sent directly to the designer to avoid cross-platform corruption issues.

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The Kellogg Logo
To improve name recognition, in 2001 Dean Jain shortened the school name to the Kellogg School of Management. The logo was modified at that time. Previous versions of the logo with "Graduate" in it should be replaced with the current logo.

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Logo Colors
The official logo is two colors: black and purple. The university seal and the word "Kellogg" are Pantone 268 purple; the words "School of Management" are black. When printing in one color, the logo may be reproduced in black only or PMS268 purple only. The logo should not be printed in other colors and should not be altered in any way.

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Incorporating the Logo in Designs
It is important for branding purposes that the Kellogg logo is used whenever promoting a Kellogg event. Clubs, centers and programs should incorporate the Kellogg School logo as part of the group's logo.

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Embroidering the Logo
Because the Northwestern University seal has very fine detail, it does not lend itself to embroidering. Exclusively in the case of a logo being embroidered, the seal may be omitted from the Kellogg School logo. However, in all other cases the seal must remain part of the Kellogg School logo.

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Help Working With the Logo
While the publications group cannot generate unique logos for the many Kellogg events that are held each year, we are available to help when questions arise about using the logo. If you or a vendor needs help working with the logo, please have the designer contact Carol Forsythe, director of publications.

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Kellogg Stationery
Northwestern University has mandated a university-wide stationery design for letterhead, envelopes and business cards. All academic and administrative departments should place stationery orders with Mariellen Gibson.

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