Standard Club Logo Offer

	Example Standard Club Logos:

The Marketing & Communications department will review all club logos for compliance to the guidelines. It will also create a standard club logo for any club that does not wish to design their own logo. Please send requests for a standard logo or for approval of an original club logo to Thom Duncan, senior director of Marketing & Communications, at thomd@kellogg.northwestern.edu.

Original Logo Designs
If you wish to create an original logo design for your club, we strongly recommend that students use a professional designer. The Kellogg School cannot offer design services for club logos. However, often a club member has a designer friend who will do the job at little or no cost to the club. Please direct the designer to this Web page for guidelines. One benefit of using a professional designer is that the original format will be usable in many different applications, such as on a Web page or embroidered on a shirt. Note that designs created in Microsoft Office applications typically cannot be converted easily for commercial printing or T-shirt use.

Club Logo Design Guidelines
Refer to the general guidelines for use of the Kellogg logo. In addition, the following guidelines are useful to club logo designs:

• The Kellogg School logo may not be altered or covered up in any part.
• The Kellogg School logo must never be presented smaller than 2.5 inches wide, including the Northwestern seal, or not less than 180 pixels wide (this is the size of the Example Standard Club logos above).
• The font for club names in the standard club logo is Gill Sans Condensed, all caps, 28 pt. on 28 pt. leading. Original club logo designs are not required to match this font.
• When embroidering a design that incorporates the Kellogg School logo, the Northwestern seal is too fine too stitch. In this instance only, the Northwestern seal may be removed from the Kellogg School logo, and the words “School of Management” may need to be changed to all caps. Designers should consider this restriction when forming an original logo. The standard club logo is designed to allow the seal to be removed without affecting the rest of the logo.

For More Information
Please contact Thom Duncan for questions regarding this policy, or for design approvals.