Andris A. Zoltners

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Sales Management Courses
Books


  
 

Building a Winning Sales Force—Powerful Strategies for Driving High Performance
(with P. Sinha and S. Lorimer)
Forthcoming 2008


The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans that Work
(with P. Sinha and S. Lorimer)
Aug. 2006, Amacom Books/American Management Association

The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans that Work is intended to help sales, marketing, finance and human resource managers and executives master the concepts, tools and processes necessary to create incentive compensation plans that motivate the sales force, drive sales results, and increase the bottom line. Bringing together a depth of experience, theory, insight and detail, this comprehensive sourcebook describes the major sales force compensation issues and explains in detail innovative approaches for designing, assessing, and implementing effective plans.



Sales Force Design for Strategic Advantage
(with P. Sinha and S. Lorimer)
2004, Palgrave Macmillan

A sourcebook for strategic sales force planning and management, this book delves deeply into core issues of sales force design, including sales and go-to-market strategy, sales force size, structure, roles and territory alignment, managing change, and sustaining success. Blending sales management science with real-world examples and practical frameworks, it is written for sales executives and managers with strategic sales responsibility, to help them successfully create, expand, downsize, merge or restructure a sales organization for maximum impact.

Available through online booksellers, bookstores or the publisher. Translated from English to Polish.



The Complete Guide to Accelerating Sales Force Performance
(with P. Sinha and G. Zoltners)
2001, Amacom Books/American Management Association

Based on in-depth analysis and insights from more than 25 years of teaching, research and consulting, this book provides a comprehensive, practical guide to improving sales force effectiveness in today’s rapidly changing environment. Today’s sales managers and executives face a tight economy, increasing sales costs, aggressive competition, and more demanding customers. As a result, managing and motivating a sales force has never been more difficult —or more important.

For more information, including chapter summaries, reviews and how to order, please click here.



The Fat Firm: The Transformation of a Firm from Fat to Fit
(with P. Sinha and S. Murphy)
1997, McGraw-Hill

One of Amazon.com’s “50 Most Humorous Business Books”, The Fat Firm mixes seasoned management expertise with talented cartooning to reveal the inner workings of real companies — how they let fat creep in and weaken their competitive edge, and how they can get fit and stay successful over the long haul. It’s serious fun for everybody who cares about the health and future of their company.

Available through online booksellers, bookstores or the publisher. Translated from English to Spanish, Portuguese, Korean, Turkish and Chinese.


Marketing Planning Models
Editor, 1982


Marketing Decision Models
Editor, 1981