Contact Information Marketing Department 472 Jacobs Center 2001 Sheridan Road Evanston, IL, 60208 Cell: 847-903-2363 Office: 847-467-4366 Email Lei Wang

Lei K. Wang 

Ph.D. Candidate
Marketing Department

Ph.D., Marketing, 2008 (expected), Northwestern University
M.S., Statistics, 2003, Michigan State University
B.S., Statistics, 2001, Fudan University, China

Curriculum Vitae
(PDF 19 KB / 4 pages)

Working Papers:
Retail Brand Equity and Consumer Learning (Job Market Paper)
(PDF 204KB / 44 pages)
Simulation Results
(PDF 19 KB / 2 pages)

How Price Influences Returns? Theory and Empirical Evidence
with Eric Anderson, Karsten Hansen and Duncan Simester

An Empirical Analysis of Customer Return Behavior
with Eric Anderson, Karsten Hansen and Duncan Simester

Research Interests:
Dynamic and Strategic Consumer Behavior
Retail Brand Management
Marketing and Operation Interface
Optimal Firm Strategies

Dissertation Committee :
Professor Eric Anderson (Co-Chair)
Professor Karsten Hansen (Co-Chair)
Professor Robert Blattberg
Professor Igal Hendel