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Articles on Pricing |
This article from the Mckinsey Quarterly by Eugster, Kakkar and
Roegner makes the point that different markets have different elastcities
of demand and so one should charge different prices in them. However, it
is said with consdierably more elan and supported by pretty pictures.
This piece appeared in Forbes and describes how one should get rid of
expensive customers by pricing.
This is an article on personalized pricing by one of the internet `sages' at Forrester.
If you want to have some fun by feeling superior, spot the mistake in
the industry cost curve section of this article.
Here is a pointer to an article that describes (briefly) how to start a restaurant. Notice that it says
that price of an item should be about 3 times its cost.
A Wall Street Journal piece on menu prices and costs can be found here .
This article from Strategy and Business (the house organ of Booz, Allen and Hamilton)
attempts to codify why priceline's strategy did not carry over to groceries and petrol.
You may find it interesting to contrast this with the discussion in class on the same
subject.
This article is about how to avoid descent into the commodity world. It says what we
will cover in the last third of the course with more gusto and in one page.
Here is an article from the WSJ about a pricing practice that some Airlines engage in. Does it
make sense to do so?
Here is an article about the public relations issues surrounding price discrimination.
If you are curious about how to obtain detailed enough information to price discrimnate,
this article describes some of the available techniques.
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