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Brian
Sternthal
Kraft Professor of Marketing
Marketing
B.Sc.
1965, McGill University, Ph.D. 1972, The Ohio
State University
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| Academic
Positions Held |
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Kellogg
School of Management, Northwestern University
Professor of Marketing, 1982- present.
Associate Professor of Marketing, 1978-1982.
Assistant Professor of Marketing, 1972-1978.
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| Career
and Recent Professional Awards; Teaching Awards |
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Kellogg
Professor of the Year, 1982
EMP Elective Professor of the Year, 1998, 1999, 2000 |
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| Professional
Leadership |
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Editor,
Journal of Consumer Research, 1993-96 |
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| Research
Areas |
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Advertising,
Consumer Information Processing |
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| Current
Projects |
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Effects
of Context on Consumer Judgments, Impact of Goals on the
Persuasiveness of Message Information |
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| Representative
Publications |
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The
effect of type of elaboration on ad processing and judgment
(with P. Malaviya and J. Kisielius), Journal of Marketing
Research, 1996, 33, 410-421.
The persuasive impact of message spacing (with P. Malaviya),
Journal of Consumer Psychology, 1997, 6, 233-255.
The
effects of positive mood on memory (with A. Lee),
Journal of Consumer Research, 1999, 26, 115-127.
The moderating effect of knowledge and resources on
the persuasive impact of analogies (with M. Roehm),
Journal of Consumer Research, 2001,28, 257-272.
Regulating the effects of depletion through monitoring
(with Echo Wen Wan), Personality and Social Psychology
Bulletin, forthcoming.
The effects of a different category context on target
brand evaluations (with Myungwoo Nam), Journal of
Consumer Research, forthcoming.
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| Published
Work (Last Decade) |
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The persuasive impact of message spacing (with P. Malaviya).
Journal of Consumer Psychology, 1997, 6, 233-255.
Ad
repetition in a cluttered environment: The influence
of type of processing (with P. Malaviya and J. Meyers-Levy).
Psychology & Marketing, 1999, 16, 99-118.
The
effects of positive mood on memory (with A. Lee). Journal
of Consumer Research, 1999, 26, 115-127.
The moderating effect of knowledge and resources on
the persuasive impact of analogies (with M. Roehm).
Journal of Consumer Research, 2001, 28, 257-272.
The influence of negation on product evaluations (with
Susan Jung Grant and Prashant Malaviya). Journal
of Consumer Research, December, 2004, 31, 583-591.
Information accessibility as a moderator of judgments
(with A.Tybout, P. Malaviya, G. Bakamitsos, and S. Park),Journal
of Consumer Research, June, 2005, 32, 76-85.
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last
modified 10/22/2007 |
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