Contact Information Marketing Department 2001 Sheridan Road Evanston, IL 60208 (773) 727 7877 (cell) (847) 491 2727 (office) (847) 675 7929 (home) Email Gonca Pinar Soysal

Curriculum Vitae
(PDF 128 KB / 6 pages)

My Job Market Paper
Demand Dynamics in the Seasonal Goods Industry: An Empirical Approach
(PDF 550 KB / 49 pages)

Research Interests: Dynamics in Consumer and Firm Behavior, Retailing (Pricing, assortment, seasonal goods, availability, product returns), Distribution Channels (Consumer behavior across multiple channels, channel positioning)

Advisors:
Prof. Lakshman Krishnamurthi
Prof. Eric Anderson
Prof. Karsten Hansen
Prof. Raquel Bernal

Other Research :

- Vertical Extension through the Factory Outlet Channel: Synergy or Conflict
(Abstract)

- Customer Return Behavior and Implications on Design of Product Return Policies (Abstract)

- Dynamic Pricing of Seasonal Goods under Demand Uncertainty

Gonca Pinar Soysal is a Doctoral Candidate in Marketing at Kellogg School of Management, Northwestern University. Prior to joining Kellogg, she worked for Procter&Gamble and Ernst&Young Management Consulting. She has extensive professional experience in the CPG and Retail sectors. Gonca's research interests include strategic consumer and firm behavior, dynamic pricing, retailing and intertemporal price discrimination strategies. Her dissertation investigates the joint pricing and stocking problem faced by the retailers in markets for seasonal goods and provides a dynamic structural analysis of demand under stock-out risk.