Kellogg School of Management
Leverone Hall 4th Floor
Caroline RouxPh.D. Candidate
Ph.D., Marketing, Northwestern University (Expected May 2014)
M.Sc., Marketing, HEC Montreal
B.B.A., Marketing, Université du Québec à Trois-Rivières
(PDF 110 KB / 6 pages)
Job Market Paper: On the Consequences of Scarcity: When Limited Resources Promote Agentic Responses
(PDF 177 KB / 40 pages)
Research Interests: Resource Scarcity, Goal Conflict & Choice, Morality & Decision Making, Pro-social Behavior
Dissertation Research: My dissertation explores how reminders of resource scarcity affect consumers’ cognitions, judgments and behaviors. For instance, in my first dissertation essay, I examine how consumers make decisions after being exposed to scarcity-related cues and the psychological process that leads them to make more selfish choices. This work has been invited for a second round of review at the Journal of Consumer Research. In my second and third dissertation essays, I examine how reminders of resource scarcity influence information processing, as well as how socioeconomic status moderates consumers’ action orientation in response to scarcity-related cues. More broadly, my research interests focus on advancing the understanding of how moral considerations and pro-social values influence consumers’ decision making.
- Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi. On the Consequences of Scarcity: When Limited Resources Promote Agentic Responses, Revising for invited second round review at the Journal of Consumer Research.
- Roux, Caroline and Kelly Goldsmith. Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking, Revising for invited second round review at the Journal of Experimental Social Psychology.
- Norman, Wayne, Caroline Roux, and Philippe Bélanger (2009). Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behavior, Journal of Business Ethics, 86 (3), 257-271.
- Roux, Caroline, Kelly Goldsmith, and Sean Blair. Action Orientation Responses to Resource Scarcity Depend on Socioeconomic Status. Manuscript in preparation.
- Roux, Caroline, and Kelly Goldsmith. Framing Health Products as Partners Versus Servants Impacts Pleasure Derived From Indulgences. Data collection in progress.
- Goldsmith, Kelly, Ravi Dhar, and Caroline Roux. When Altruistic Incentives Trump Self Interest: The Effect of Donation on Motivation. Revising manuscript.
- Roux, Caroline, Soo Kim, and Kelly Goldsmith. Subverting the Impulse to “Super-Size:” When “Cute” Images Sate the Reward System and Increase Self-Control. Data collection in progress.
Kelly Goldsmith (Chair)