Contact Information

Kellogg School of Management

Leverone Hall 4th Floor  
2001 Sheridan Road  
Evanston, IL 60208-2001

 

 

c-roux @

kellogg.northwestern.edu

 

Caroline Roux

Ph.D. Candidate

Marketing

Ph.D., Marketing, Northwestern University (Expected May 2014)

M.Sc., Marketing, HEC Montreal

B.B.A., Marketing, Université du Québec à Trois-Rivières

 

Curriculum Vitae
(PDF 110 KB / 6 pages)

Job Market Paper: On the Consequences of Scarcity: When Limited Resources Promote Agentic Responses
(PDF 177 KB / 40 pages)

Research Interests: Resource Scarcity, Goal Conflict & Choice, Morality & Decision Making, Pro-social Behavior

Dissertation Research: My dissertation explores how reminders of resource scarcity affect consumers’ cognitions, judgments and behaviors. For instance, in my first dissertation essay, I examine how consumers make decisions after being exposed to scarcity-related cues and the psychological process that leads them to make more selfish choices. This work has been invited for a second round of review at the Journal of Consumer Research. In my second and third dissertation essays, I examine how reminders of resource scarcity influence information processing, as well as how socioeconomic status moderates consumers’ action orientation in response to scarcity-related cues. More broadly, my research interests focus on advancing the understanding of how moral considerations and pro-social values influence consumers’ decision making.

Select Work:

  1. Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi. On the Consequences of Scarcity: When Limited Resources Promote Agentic Responses, Revising for invited second round review at the Journal of Consumer Research.
  2. Roux, Caroline and Kelly Goldsmith. Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking, Revising for invited second round review at the Journal of Experimental Social Psychology.
  3. Norman, Wayne, Caroline Roux, and Philippe Bélanger (2009). Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behavior, Journal of Business Ethics, 86 (3), 257-271.
  4. Roux, Caroline, Kelly Goldsmith, and Sean Blair. Action Orientation Responses to Resource Scarcity Depend on Socioeconomic Status. Manuscript in preparation.
  5. Roux, Caroline, and Kelly Goldsmith. Framing Health Products as Partners Versus Servants Impacts Pleasure Derived From Indulgences. Data collection in progress.
  6. Goldsmith, Kelly, Ravi Dhar, and Caroline Roux. When Altruistic Incentives Trump Self Interest: The Effect of Donation on Motivation. Revising manuscript.
  7. Roux, Caroline, Soo Kim, and Kelly Goldsmith. Subverting the Impulse to “Super-Size:” When “Cute” Images Sate the Reward System and Increase Self-Control. Data collection in progress.
References:
Kelly Goldsmith (Chair)
Ulf Böckenholt
Andrea Bonezzi

Angela Y. Lee

Papers available at:

Google Scholar
SSRN

Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208-2800
847.491.3300