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Nintendo, Inc.

Abstract

The case first describes Nintendo's rise to dominance in the home video game industry in the late 1980s. It then presents the challenges Nintendo faced in 1990 as 16-bit processors entered the market against the 8-bit Nintendo Entertainment System.

Type

Case

Author(s)

Mark Satterthwaite, John-Lindell Pfeffer

Date Published

Citations

Satterthwaite, Mark, and John-Lindell Pfeffer. Nintendo, Inc.. Case 5-204-262 (KEL087).

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