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Research Details
Nintendo, Inc.
Abstract
The case first describes Nintendo's rise to dominance in the home video game industry in the late 1980s. It then presents the challenges Nintendo faced in 1990 as 16-bit processors entered the market against the 8-bit Nintendo Entertainment System.
Type
Case
Author(s)
Mark Satterthwaite, John-Lindell Pfeffer
Date Published
01/01/1992
Citations
Satterthwaite, Mark, and John-Lindell Pfeffer. Nintendo, Inc.. Case 5-204-262 (KEL087).
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