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Flawed Products: Consumer Responses and Marketing Strategies, Journal of Consumer Marketing

Abstract

Focuses on the consumer responses and marketer strategies for flawed products. Decision of buyers to accept flaw in a product; Restriction of the flow of defective products to the market; Rarity on the production of substandard goods.

Type

Article

Author(s)

Philip Kotler, Murali K. Mantrala

Date Published

1985

Citations

Kotler, Philip, and Murali K. Mantrala. 1985. Flawed Products: Consumer Responses and Marketing Strategies. Journal of Consumer Marketing. 2(3): 27-36.

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