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Patents Come and Go - Trademarks are Forever, Executive Counsel

Abstract

Article examines increasing significance of proactive IP management in the CEO's office and how this can lead to enduring forms of competitive advantage. Additionally, recent survey research results are reviewed.

Type

Article

Author(s)

James Gerard Conley

Date Published

2005

Citations

Conley, Gerard James. 2005. Patents Come and Go - Trademarks are Forever. Executive Counsel. 2(2)

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