Logo Logo

Strategic Marketing for Non-Profit Organizations

Type

Book Chapter

Author(s)

Alan Andreasen, Philip Kotler

Date Published

1995

Citations

Andreasen, Alan, and Philip Kotler. 1995. Strategic Marketing for Non-Profit Organizations.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more