Logo Logo

Constructing Consumer Behavior: A Grand Template, Advances in Consumer Research

Abstract

Presents an address given by the president of the Association for Consumer Research (ACR), Sidney J. Levy of Northwestern University, at the association's 19th annual convention. Interests in early study of consumer behavior; Depth of psychological theories; Study of social stratification; Grand template's impact on society and its structure; Characteristics of the grand template; Basic gender roles and roots in consumer behavior

Type

Article

Author(s)

Sidney Levy

Date Published

1992

Citations

Levy, Sidney. 1992. Constructing Consumer Behavior: A Grand Template. Advances in Consumer Research. 19(1): 1-6.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more