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According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions

Abstract

This book contains hundreds of questions about marketing that have been asked to Professor Philip Kotler and his answers.

Type

Book

Author(s)

Philip Kotler

Date Published

2005

Citations

Kotler, Philip. 2005. According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions. New York, NY: AMACOM.

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