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Research Details
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues, Journal of Marketing Research
Type
Article
Author(s)
Alexander Chernev, David Gal
Date Published
2010
Citations
Chernev, Alexander, and David Gal. 2010. Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues. Journal of Marketing Research.(4): 738-47.
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