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Optimal Reverse Channel Structure for Consumer Product Returns, Marketing Science

Abstract

Product returns cost U.S. companies over $100 billion annually. The cost and scale of returns management issues necessitate a deeper understanding of how to deal with product returns. We merge research streams from marketing and operations management by developing an analytical model that describes how consumer purchase and return decisions are affected by a firm

Type

Article

Author(s)

Anne Coughlan, R.Canan Savaskan-Ebert, Jeffrey D. Shulman

Date Published

2010

Citations

Coughlan, Anne, R.Canan Savaskan-Ebert, and Jeffrey D. Shulman. 2010. Optimal Reverse Channel Structure for Consumer Product Returns. Marketing Science. 29: 1071-1085.

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