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Research Details
Optimal Reverse Channel Structure for Consumer Product Returns, Marketing Science
Abstract
Product returns cost U.S. companies over $100 billion annually. The cost and scale of returns management issues necessitate a deeper understanding of how to deal with product returns. We merge research streams from marketing and operations management by developing an analytical model that describes how consumer purchase and return decisions are affected by a firm
Type
Article
Author(s)
Anne Coughlan, R.Canan Savaskan-Ebert, Jeffrey D. Shulman
Date Published
2010
Citations
Coughlan, Anne, R.Canan Savaskan-Ebert, and Jeffrey D. Shulman. 2010. Optimal Reverse Channel Structure for Consumer Product Returns. Marketing Science.: 1071-1085.