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Research Details
It's Time to Cut Down on Advertising Waste, Business and Society Review
Abstract
Presents a proposal on how to cut down advertising expenditures in the U.S. Reduction in the number of brand competition; Economic penalties for advertising; Economic incentives for reduced advertising.
Type
Article
Author(s)
Philip Kotler, Paul N Bloom
Date Published
1972
Citations
Kotler, Philip, and Paul N Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review.(4): 9-18.
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