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Research Details
LONG WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Type
Working Paper
Author(s)
Gordon Brett, Florian Zettelmeyer, Neha Bhargava, Dan Chapsky
Date Published
2016
Citations
Brett, Gordon, Florian Zettelmeyer, Neha Bhargava, and Dan Chapsky. 2016. LONG WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.
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