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Super Size Me: Product Size as a Signal of Status, Journal of Conusmer Research

Type

Article

Author(s)

David DuBois, Derek D. Rucker, Adam Galinsky

Date Published

2012

Citations

DuBois, David, Derek D. Rucker, and Adam Galinsky. 2012. Super Size Me: Product Size as a Signal of Status. Journal of Conusmer Research. 38(6): 1047-1062.

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