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Research Details
Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice, Journal of Consumer Research
Type
Article
Author(s)
Date Published
2007
Citations
Chernev, Alexander. 2007. Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice. Journal of Consumer Research.(4): 430-444.
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