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Fear appeals: Revisited and revised, Journal of Consumer Research

Abstract

This article provides a review and analysis of fear appeals, examines their effect on consumer behavior, and discusses methodological considerations in fear research. Emphasis is given to identifying gaps in our knowledge and understanding of how fear appeals work.

Type

Article

Author(s)

Brian Sternthal, C.Samuel Craig

Date Published

1974

Citations

Sternthal, Brian, and C.Samuel Craig. 1974. Fear appeals: Revisited and revised. Journal of Consumer Research. 1(3): 22-34.

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