Take Action
Home | Faculty & Research Overview | Research
Research Details
Distributor Contributions to Partnerships with Manufacturers, Business Horizons
Abstract
As distributors move more and more toward a professional management style, their role in working partnerships with manufacturers must become proactive rather than reactive. Only in this way, the authors argue, will the partnership survive and prosper.
Type
Article
Author(s)
James A. Narus, James Anderson
Date Published
1987
Citations
Narus, James A., and James Anderson. 1987. Distributor Contributions to Partnerships with Manufacturers. Business Horizons.(5): 34-42.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more