Effect of Recent Economic Experiences on Consumer Dreams, Goals, and Behavior in the United States, Journal of Economic Psychology
The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.
RubyRoy Dholakia, Sidney Levy
Dholakia, RubyRoy, and Sidney Levy. 1987. Effect of Recent Economic Experiences on Consumer Dreams, Goals, and Behavior in the United States. Journal of Economic Psychology. 8(4): 429-444.