The Mere Exposure Effect: Is It A Mere Case of Misattribution?, Advances in Consumer Research
Discusses the mere exposure effect in the light of a research on implicit memory in consumer research. Experiments on the misattribution explanation of the mere exposure effect against an uncertainty reduction explanation.
Lee, Y. Angela. 1994. The Mere Exposure Effect: Is It A Mere Case of Misattribution?. Advances in Consumer Research. 21: 270-275.