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Research Details
Issues in the estimation and application of latent structure models of choice, Marketing Letters
Type
Article
Author(s)
Ulf Bockenholt, MelindaSmithde Borrero, Ham Bozdogan, Wayne DeSarbo, William Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, Michael Zenor
Date Published
1994
Citations
Bockenholt, Ulf, MelindaSmithde Borrero, Ham Bozdogan, Wayne DeSarbo, William Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, and Michael Zenor. 1994. Issues in the estimation and application of latent structure models of choice. Marketing Letters.: 323-334.
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