Take Action

Home | Faculty & Research Overview | Research

Research Details

Engagement with Online Media, Journal of Media Business Studies

Type

Article

Author(s)

RachelDavis Mersey, Edward Malthouse, Bobby Calder

Date Published

2010

Citations

Mersey, RachelDavis, Edward Malthouse, and Bobby Calder. 2010. Engagement with Online Media. Journal of Media Business Studies.(2): 37-56.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more