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Research Details
Les Questions en Suspens dans le Domaine de la Promotion des Ventes, Recherche et Applications en Marketing
Type
Article
Author(s)
Robert Blattberg, Richard A Briesch, Edward J. Fox
Date Published
1994
Citations
Blattberg, Robert, Richard A Briesch, and Edward J. Fox. 1994. Les Questions en Suspens dans le Domaine de la Promotion des Ventes. Recherche et Applications en Marketing.(3): 109-123.
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