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The Use of Mathematical Models in Marketing, Journal of Marketing

Abstract

Marketing executives and mathematicians have joined forces in a search for improved decision models to handle such problems as new-product development, media selection, retail inventory control, and size of sales force. The author of this article explains and illustrates those operations research models which hold the greatest promise in the marketing area.

Type

Article

Author(s)

Philip Kotler

Date Published

1963

Citations

Kotler, Philip. 1963. The Use of Mathematical Models in Marketing. Journal of Marketing. 27(4): 31-41.

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