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The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance, Industrial Marketing and Purchasing

Type

Article

Author(s)

James Anderson

Date Published

1987

Citations

Anderson, James. 1987. The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance. Industrial Marketing and Purchasing. 2(2): 29-46.

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