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Research Details
The big bang: The evolution of negotiation research, Academy of Management Executive
Abstract
The article presents a commentary on the book "Getting to Yes: Negotiating Agreement Without Giving In," by Roger Fisher and William Ury. The authors note that the book outlined three landmark events in the scholarly study of negotiation. They are relationships, emotions, and subjective perceptions. The authors discuss the principle outlined in the book known as the "Best Alternative to a Negotiated Agreement" (BATNA). They acknowledge that this principle has become a gold standard for negotiation researchers. They contend that negotiators with more attractive BATNA capture a greater share of the bargaining zone.
Type
Article
Author(s)
Leigh Thompson, Geoffrey Leonardelli
Date Published
2004
Citations
Thompson, Leigh, and Geoffrey Leonardelli. 2004. The big bang: The evolution of negotiation research. Academy of Management Executive.(3): 113-117.