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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Type

Book

Author(s)

James Anderson, Nirmalya Kumar, James A. Narus

Date Published

2007

Citations

Anderson, James, Nirmalya Kumar, and James A. Narus. 2007. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, MA: Harvard Business School Press.

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