Putting Products Into Services, Harvard Business Press

Abstract

Products are the key to increasing margins for a services business — but only when they are managed the right way. Here’s how services companies can chart their course to nonlinear revenue growth by developing and monetizing products within a services business.

Type

Article

Author(s)

Mohanbir Sawhney

Date Published

2016

Citations

Sawhney, Mohanbir. 2016. Putting Products Into Services. Harvard Business Press.

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