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Let the Response Fit the Scandal, Harvard Business Review

Abstract

This paper is written for a managerial audience. It outlines and illustrates a four step approach for effective scandal management. The approach emphasizes tailoring both the strategic and tactical responses to scandal to characteristics of the scandal.

Type

Article

Author(s)

Alice M. Tybout, Michelle L. Roehm

Date Published

2009

Citations

Tybout, M. Alice, and Michelle L. Roehm. 2009. Let the Response Fit the Scandal. Harvard Business Review.: 82-88.

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