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Research Details

Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language, Journal of Marketing Research

Type

Article

Author(s)

Matthew Rocklage, Sharlene He, Derek D. Rucker, Loran Nordgren

Date Published

2023

Citations

Rocklage, Matthew, Sharlene He, Derek D. Rucker, and Loran Nordgren. 2023. Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language. Journal of Marketing Research.

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