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Research Details
Kellogg on Branding
Abstract
This book offers a perspective on a variety of issues related to branding. Chapters are authored by Kellogg faculty, as well as senior executives who are affliated with Kellogg.
Type
Book
Author(s)
Alice M. Tybout, Timothy Calkins
Date Published
2005
Citations
Tybout, Alice M., and Timothy Calkins. 2005. Kellogg on Branding.
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