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Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis, Marketing Science

Type

Article

Author(s)

Soysal Gonca, Lakshman Krishnamurthi

Date Published

2012

Citations

Gonca, Soysal, and Lakshman Krishnamurthi. 2012. Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. Marketing Science. 31(2): 293-316.

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